Featured Work
"Nana's House" wasn't just asking people to visit it was asking them to contribute. Artists Ruth Flowers and Zarah Worth wanted the community to send in photos of their own Nanas to become part of the exhibition itself.
But getting people from Peterlee to participate in an art project? That's the hard bit.
Traditional arts marketing doesn't work here. People who've been shut out of gallery spaces their whole lives don't respond to formal calls for submissions. They needed to see what participation actually looked like. Is this for me? What kind of photos? Will mine be good enough?
No More Nowt needed to answer these questions and lower the barrier show people that their photos, their Nanas, their stories were exactly what the project needed.
The purpose: Get people to submit photos of their Nanas by showing them what participation looked like and permitting them to be part of the exhibition, not just visit it.
Our Approach
We created short-form social content designed to invite photo submissions using user-generated content and strategic hook-style editing to stop the scroll and drive participation.
Our production approach:
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Remote workflow - The client filmed and delivered footage remotely, no on-site visits needed
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UGC-style content - Used authentic footage from organisers and participants rather than polished production
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Hook-style editing - Fast-paced, scroll-stopping edits optimized for social discovery
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Platform-native formats - Vertical video designed specifically for Instagram Reels and TikTok
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Clear call-to-action - Every video answered "what can I submit?" and "how do I participate?"
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Streamlined process - Allowed the client to maintain control of filming while we handled editing and strategy